I'M MORBID
ILLUSTRATION
I'm MORBID inspired by a book I had read The genius is on the left, the madman on the right， which tells the interview record of many psychiatric patients. Some of them suffer from mental illness but have a talent that ordinary people don't have.So this is a set of illustrations that describe a mental world as an OCD patient.
BLOVE SKY
BRAND DESIGN
BLOVE SKY has two meanings in Chinese: pure sky & pure blue.These are all symbols of children. Every child's childhood has a colorful imaginary world. So I use bold and lively graphics to combine, rich color with the pattern of change to represent the children's wild imagi- nation. And the learning in our eyes should not be monotonous. It's a personalized, interesting process of conveying knowledge.
MASCOT PUBLIC WELFARE POSTCARD
POSTCARD DESIGN
I designed this postcard series for a public welfare organization in Mascot, incorporating local Mascot features like commonly seen plant species,and using pigeons, the most frequently observed birds there, as mascots. Through engaging and creative visuals, I aimed to promote both Mascot and the organization effectively to users.
DOOM
BOOK DESIGN
The DOOM series is a set of suspense novels that I have virtually created. I have designed fonts, illustrations, and created a cover for this series, using vibrant colors and diverse shapes to showcase the insane psychological state of the killer in the book.
JANE’S DESSERT MOMENT
BRAND DESIGN
Reflecting my friend Jane's healing aura and love for baking, I created the brand identity for Jane's Dessert Time, infusing it with the serenity of her favorite rain sounds and the comfort of her exquisite cake rolls. My design for the logo and derived fonts encapsulates the tranquility and joy found in her slow-paced lifestyle and cherished desserts. This brand, crafted by me, stands not just for delightful treats, but as a beacon for the significance of slowing down in our rapid world.
CHINA TEXTILE EXPO
EXHIBITION & EVENT DESIGN
I designed a another Visual Identity (VI) system for the CHINA TEXTILE EXPO, centered around a logo that emanates outward and then converges back, symbolizing the gathering of industry professionals and the dissemination of cotton and textile products. This design not only communicates product information but also conveys a lifestyle of ease and freedom. Through its unique visual language, the VI system celebrates the rich heritage and innovative spirit of China's textile industry.
CHINA TEXTILE EXPO
EXHIBITION & EVENT DESIGN
I designed the Visual Identity (VI) system for the CHINA TEXTILE EXPO, utilizing layered, colorful fabrics to reflect its 60-year legacy and the vibrancy of China's textile industry.
CHEUNG KONG GRADUATE SCHOOL OF BUSINESS CAPITAL X
EVENT DESIGN
The client, Cheung Kong Graduate School of Business, presents "Capital X", inspired by the I Ching's wisdom "Crossing the great river with substance", advocating for preparedness and seizing opportunities in the face of challenges. The event’s visual system reflects this through the motif of light in water, symbolizing hope like a glimmer seen in the depths of the ocean.
UHUT APP
APP DESIGN
UHUT APP - a sales platform focused on sports products. When designing the visual experience of the UHUT APP, I chose vibrant orange and professional black as the core colors of the brand, aiming to convey infinite motivation and professional attitude.
THE GOOD CHILD FACTORY
BRAND DESIGN
This work critiques the rigid exam oriented education system that molds children into standardized products, focusing on obedience, mildness, and high academic scores, while neglecting their emotional well-being and moral development. It employs geometric shapes and common physical traits like myopia and short hair to satirize the factory-like production of the ideal "good child," revealing the disparity between societal expectations and the individual's true capabilities and values.
THE SWEE LIFE
BOOK DESIGN
"The Sweet Life," a book in my portfolio, uses mirrored text to contrast marriage's idealized image with real domestic violence data, revealing the hidden truths only through mirror paper. This design symbolizes the overlooked darker aspects of marriage, urging a deeper understanding before commitment.
HOTEL TRANSYLVANIA: THE SERIES HALLOWEEN EVENT
EVENT DESIGN
This is a halloween event from HOTEL TRANSYLVANIA: THE SERIES, with the main characters being vampires, so I imagined a Halloween party at night. In order to cater to the Halloween atmosphere, many Halloween elements were adopted and all design elements were transformed into neon lights effects.
Hotel Transylvania: The Series JD Online shop
WEB SHOP DESIGN
Hotel Transylvania: The Series series is an online store on the Jingdong platform. A visual system has been designed based on the style of vampires, with some visual elements sourced from the animation material library and partially drawn by oneself. The overall style appears lively, interesting, and in line with the characteristics of the animation IP.
RHAPSODY
ILLUSTRATION
The illustration created for our company's holiday event is about a dream of mine.
THE MASCOT OF THE YEAR OF THE DOG
MASCOT DESIGN
For the Year of the Dog, I, working for this pineapple-themed animation studio, unveiled a series of charming mascot puppies, each representing different dog breeds, to spearhead our promotional campaign. Accompanied by a set of engaging mini-games, these delightful mascots successfully captured hearts and enhanced our company's visibility.
WATER FIRST!
BRAND DESIGN
Water first is a company that helps Indigenous Canadians solve drinking water safety issues. I have redesigned the original logo to enhance its recognition and clarity, and redesigned a VI system for it.
CHUI-BOX APP MASCOT ICON
ICON DESIGN
This icon was specifically designed for an e-cigarette app, inspired by the widely recognized "jellyfish" vape trick within the vaping community. Following in-depth discussions with the client, we decided to use the "jellyfish" as the main mascot and developed a complete icon system around it.